Expo on Links, and their popularity

The Drunk Blogger Expo wants to talk about link popularity? You're daaaaammmmmnnnnnn riiiiigggghhhhhtttt. (A lot of letters are cool.) You've all gotta understand Google, and other search engines, and all the options you have for increasing traffic, and link pop. Google's algorithm is nutso. They drive most results organically. They are much more complex than other search engines. They look at website's on-site factors and off-site factors, then they do their ranking. The offsite factors are roughly 35 to 45% of the importance to Google’s algorithm. Sweetness dude! Page rank isn't as big of a deal in Google's rankings as people think. It still matters, but since you can manipulate that shit, Google doesn't focus on it as much. They focus on links from other sites, going to your site. It's much better getting good links from sites with good page rank. The quality of the page that the link is on relative to your website and/or page it is directed to is very important. People forget that, and it's radical. And Google even looks at the link and where it's placed. If it's in the context, it's much better than if it's at the bottom of the page. Google also looks at the text that surrounds the link and determines how targeted that text is compared to the page that the link points to. Maybe I should have paid more attention in math class, instead of writing freestyle raps.Some other things they consider and look at, Title Tag, H1 Tags and other META data. You better keep that shit in mind honky. Latent Symantec Indexing is also a new thing being tested. It determines how words relate to each other. Pretty crazy right? The factors that LSI looks at are the Title Tag and the textual content of the page that your link is on. What it all boils down to, is the most important thing is getting people to link to your site. The more the better. Mainly, people explore press release distribution, purchasing links from link brokers, reciprocal linking and link baiting. What they realize is, Press release distribution is the best way but it's also the most difficult because your press release can't be non-attention-grabbing. It has to draw people in. You can purchase links from link brokers. But you may get crappy links doing that, at the bottom of the page.Exchanging links used to be a good way, but now, it's not really. It's not as big of a deal. Link baiting is good, but very difficult as well. With link baiting, you hunt out links, and bring the links to you through unique, popular site content. It's the natural way to do it. As we have seen with Web 2.0, the best way to increase link popularity is through blogs. They are almost always filled with good content, and you can talk about the links in the posts. If a blog links to something you are talking about on your site, you are set. You would need thousands of these to make a difference in your rankings, but this is how it would work. You need links from hundreds or even thousands of Blogs with the same stuff and then you will see significant improvements in your rankings and the more popular the word, the more linking you will need. You can't do this yourself, unless you create hundreds and thousands of blogs, which would be insane and not work very well.That's why we have Blogitive though. They have more than two thousand blogs in their network. You can release a mini-press release through Blogitive and bloggers will get paid to write about it. It will definitely help with traffic. Do it! It's the wave of the future!